The Effects of Gain and Loss Frames on Perceptions of Racial Inequality

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Previous content analytic research has examined the extent to which the media frame racial disadvantage in terms of Black losses and gains and White losses and gains, finding that news reports are by far most likely to frame disadvantage in terms of what Blacks are more likely (than Whites) to lose. This study is an empirical test of the effects of racial gain and loss framing. Results reveal loss frames amplified perceptions that the issue was important and due to systematic, institutional causes. No main effects of race were found, but race did interact with the frame manipulation to influence perceived importance and symbolic racism. Further, regression models showed the influence of perceptions of importance, causal attributions, and symbolic racism in predicting support for two proposed remedies to alleviate the inequality.

Original languageEnglish (US)
Pages (from-to)38-56
Number of pages19
JournalHoward Journal of Communications
Volume24
Issue number1
DOIs
StatePublished - Jan 1 2013

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racism
news report
attribution
remedies
manipulation
regression
cause
Racial inequality
Disadvantage
Racism

All Science Journal Classification (ASJC) codes

  • Communication
  • Strategy and Management

Cite this

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The Effects of Gain and Loss Frames on Perceptions of Racial Inequality. / Ash, Erin; Schmierbach, Mike.

In: Howard Journal of Communications, Vol. 24, No. 1, 01.01.2013, p. 38-56.

Research output: Contribution to journalArticle

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