The effects of incentives in a choice-based conjoint pricing study

Hongjun Ye, Siddharth Bhatt, Wenting Zhong, Jan Watson, Amanda Sargent, Yigit Topoglu, Hasan Ayaz, Rajneesh Suri

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This study investigates the effects of incentives on a consumer’s choice of a utility plan. In our study that utilizes conjoint analysis, our research aims to understand the impact of incentives on consumers’ choice of a Time-of-Use (TOU) utility pricing plan. The results indicate that underlining the consequences and offering incentives influence the valuation of the attributes in competing choices.

Original languageEnglish (US)
Title of host publicationAdvances in Neuroergonomics and Cognitive Engineering - Proceedings of the AHFE 2019 International Conference on Neuroergonomics and Cognitive Engineering, and the AHFE International Conference on Industrial Cognitive Ergonomics and Engineering Psychology, 2019
EditorsHasan Ayaz
PublisherSpringer Verlag
Pages84-90
Number of pages7
ISBN (Print)9783030204723
DOIs
StatePublished - Jan 1 2020
EventAHFE International Conference on Neuroergonomics and Cognitive Engineering, 2019 and the AHFE International Conference on Industrial Cognitive Ergonomics and Engineering Psychology, 2019 - Washington D.C., United States
Duration: Jul 24 2019Jul 28 2019

Publication series

NameAdvances in Intelligent Systems and Computing
Volume953
ISSN (Print)2194-5357
ISSN (Electronic)2194-5365

Conference

ConferenceAHFE International Conference on Neuroergonomics and Cognitive Engineering, 2019 and the AHFE International Conference on Industrial Cognitive Ergonomics and Engineering Psychology, 2019
CountryUnited States
CityWashington D.C.
Period7/24/197/28/19

All Science Journal Classification (ASJC) codes

  • Control and Systems Engineering
  • Computer Science(all)

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  • Cite this

    Ye, H., Bhatt, S., Zhong, W., Watson, J., Sargent, A., Topoglu, Y., Ayaz, H., & Suri, R. (2020). The effects of incentives in a choice-based conjoint pricing study. In H. Ayaz (Ed.), Advances in Neuroergonomics and Cognitive Engineering - Proceedings of the AHFE 2019 International Conference on Neuroergonomics and Cognitive Engineering, and the AHFE International Conference on Industrial Cognitive Ergonomics and Engineering Psychology, 2019 (pp. 84-90). (Advances in Intelligent Systems and Computing; Vol. 953). Springer Verlag. https://doi.org/10.1007/978-3-030-20473-0_9