The effects of message features: Content, structure, and style

Lijiang Shen, Elisabeth Bigsby

Research output: Chapter in Book/Report/Conference proceedingChapter

20 Scopus citations
Original languageEnglish (US)
Title of host publicationThe SAGE Handbook of Persuasion
Subtitle of host publicationDevelopments in Theory and Practice
PublisherSAGE Publications Inc.
Pages20-35
Number of pages16
ISBN (Electronic)9781452218410
ISBN (Print)9781412983136
DOIs
StatePublished - Jan 1 2012

All Science Journal Classification (ASJC) codes

  • Social Sciences(all)

Cite this

Shen, L., & Bigsby, E. (2012). The effects of message features: Content, structure, and style. In The SAGE Handbook of Persuasion: Developments in Theory and Practice (pp. 20-35). SAGE Publications Inc.. https://doi.org/10.4135/9781452218410.n2