The effects of message features: Content, structure, and style

Lijiang Shen, Elisabeth Bigsby

Research output: Chapter in Book/Report/Conference proceedingChapter

16 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationThe SAGE Handbook of Persuasion
Subtitle of host publicationDevelopments in Theory and Practice
PublisherSAGE Publications Inc.
Pages20-35
Number of pages16
ISBN (Electronic)9781452218410
ISBN (Print)9781412983136
DOIs
StatePublished - Jan 1 2012

All Science Journal Classification (ASJC) codes

  • Social Sciences(all)

Cite this

Shen, L., & Bigsby, E. (2012). The effects of message features: Content, structure, and style. In The SAGE Handbook of Persuasion: Developments in Theory and Practice (pp. 20-35). SAGE Publications Inc.. https://doi.org/10.4135/9781452218410.n2
Shen, Lijiang ; Bigsby, Elisabeth. / The effects of message features : Content, structure, and style. The SAGE Handbook of Persuasion: Developments in Theory and Practice. SAGE Publications Inc., 2012. pp. 20-35
@inbook{4cab24fdbb4f49cfacdf9830cfcdcfd2,
title = "The effects of message features: Content, structure, and style",
author = "Lijiang Shen and Elisabeth Bigsby",
year = "2012",
month = "1",
day = "1",
doi = "10.4135/9781452218410.n2",
language = "English (US)",
isbn = "9781412983136",
pages = "20--35",
booktitle = "The SAGE Handbook of Persuasion",
publisher = "SAGE Publications Inc.",
address = "United States",

}

Shen, L & Bigsby, E 2012, The effects of message features: Content, structure, and style. in The SAGE Handbook of Persuasion: Developments in Theory and Practice. SAGE Publications Inc., pp. 20-35. https://doi.org/10.4135/9781452218410.n2

The effects of message features : Content, structure, and style. / Shen, Lijiang; Bigsby, Elisabeth.

The SAGE Handbook of Persuasion: Developments in Theory and Practice. SAGE Publications Inc., 2012. p. 20-35.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - The effects of message features

T2 - Content, structure, and style

AU - Shen, Lijiang

AU - Bigsby, Elisabeth

PY - 2012/1/1

Y1 - 2012/1/1

UR - http://www.scopus.com/inward/record.url?scp=84949774138&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84949774138&partnerID=8YFLogxK

U2 - 10.4135/9781452218410.n2

DO - 10.4135/9781452218410.n2

M3 - Chapter

AN - SCOPUS:84949774138

SN - 9781412983136

SP - 20

EP - 35

BT - The SAGE Handbook of Persuasion

PB - SAGE Publications Inc.

ER -

Shen L, Bigsby E. The effects of message features: Content, structure, and style. In The SAGE Handbook of Persuasion: Developments in Theory and Practice. SAGE Publications Inc. 2012. p. 20-35 https://doi.org/10.4135/9781452218410.n2