A substantial amount of research has been carried out on the export marketing behaviour of firms during the last twenty years. However, most of these studies have looked at the export behaviour of firms in a developed country. The present study examines the export orientation of Turkish manufacturing and trading house firms and tries to differentiate these two types of firms in terms of their export drives. The findings of this study may be applicable to other developing countries which are at a level of economic development similar to that of Turkey.
All Science Journal Classification (ASJC) codes
- Strategy and Management