Abstract
Depictions of professional sports and athletes in U.S. mainstream media have generally been indicted for reinforcing masculine hegemony and ignoring women's and amateur sports. This study explored the attitudes and values of independent sports bloggers in relationship to gender and, more specifically, to Title IX of the Education Amendments of 1972 prohibiting discrimination on the basis of sex in federally funded institutions. A survey of 200 independent sports bloggers was conducted to determine whether the sports blogosphere provides an alternative to depictions of sports offered through mainstream media coverage. Survey results demonstrate that the sports blogosphere has yet to become a truly alternative, egalitarian space for sports commentary. The analysis suggests that increased participation of female bloggers who are willing to cover female athletes and advocate for women's sports can alleviate the situation. Otherwise, the sports blogosphere will merely replicate old-media values.
| Original language | English (US) |
|---|---|
| Title of host publication | Blogging in the Global Society |
| Subtitle of host publication | Cultural, Political and Geographical Aspects |
| Publisher | IGI Global |
| Pages | 55-71 |
| Number of pages | 17 |
| ISBN (Print) | 9781609607449 |
| DOIs | |
| State | Published - Dec 1 2011 |
All Science Journal Classification (ASJC) codes
- Computer Science(all)
- Social Sciences(all)