The Google online marketing challenge

A multidisciplinary global teaching and learning initiative using sponsored search

Bernard J. Jansen, Mark A. Rosso, Dan Russell, Brian Detlor

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Sponsored search is an innovative information searching paradigm. This panel will discuss a vehicle to explore this unique medium as an educational opportunity for students and professors. From February to May 2008, Google ran its first ever student competition in sponsored search, The Google Online Marketing Challenge (http://www.google.com/onlinechallenge/). Similar to other Google initiatives, the extent seems huge. Based on registrations from 61 countries, 629 courses from 468 universities participated, fielding 4,317 student teams of approximately 21,585 total students. The Challenge may be the largest, worldwide educational course ever done. It is certainly on an extremely large scale.

Original languageEnglish (US)
Title of host publicationASIST 2008: Proceedings of the 71st ASIST Annual Meeting: People Transforming Information - Information Transforming People
Volume45
StatePublished - 2008
EventASIST 2008: 71st ASIST Annual Meeting: People Transforming Information - Information Transforming People - Columbus, OH, United States
Duration: Oct 24 2008Oct 29 2008

Other

OtherASIST 2008: 71st ASIST Annual Meeting: People Transforming Information - Information Transforming People
CountryUnited States
CityColumbus, OH
Period10/24/0810/29/08

Fingerprint

search engine
Marketing
Teaching
marketing
Students
learning
student
educational opportunity
university teacher
paradigm
university

All Science Journal Classification (ASJC) codes

  • Information Systems
  • Library and Information Sciences

Cite this

Jansen, B. J., Rosso, M. A., Russell, D., & Detlor, B. (2008). The Google online marketing challenge: A multidisciplinary global teaching and learning initiative using sponsored search. In ASIST 2008: Proceedings of the 71st ASIST Annual Meeting: People Transforming Information - Information Transforming People (Vol. 45)
Jansen, Bernard J. ; Rosso, Mark A. ; Russell, Dan ; Detlor, Brian. / The Google online marketing challenge : A multidisciplinary global teaching and learning initiative using sponsored search. ASIST 2008: Proceedings of the 71st ASIST Annual Meeting: People Transforming Information - Information Transforming People. Vol. 45 2008.
@inproceedings{3d2a6d3f200a47eea43c7187c452d53e,
title = "The Google online marketing challenge: A multidisciplinary global teaching and learning initiative using sponsored search",
abstract = "Sponsored search is an innovative information searching paradigm. This panel will discuss a vehicle to explore this unique medium as an educational opportunity for students and professors. From February to May 2008, Google ran its first ever student competition in sponsored search, The Google Online Marketing Challenge (http://www.google.com/onlinechallenge/). Similar to other Google initiatives, the extent seems huge. Based on registrations from 61 countries, 629 courses from 468 universities participated, fielding 4,317 student teams of approximately 21,585 total students. The Challenge may be the largest, worldwide educational course ever done. It is certainly on an extremely large scale.",
author = "Jansen, {Bernard J.} and Rosso, {Mark A.} and Dan Russell and Brian Detlor",
year = "2008",
language = "English (US)",
isbn = "0877155402",
volume = "45",
booktitle = "ASIST 2008: Proceedings of the 71st ASIST Annual Meeting: People Transforming Information - Information Transforming People",

}

Jansen, BJ, Rosso, MA, Russell, D & Detlor, B 2008, The Google online marketing challenge: A multidisciplinary global teaching and learning initiative using sponsored search. in ASIST 2008: Proceedings of the 71st ASIST Annual Meeting: People Transforming Information - Information Transforming People. vol. 45, ASIST 2008: 71st ASIST Annual Meeting: People Transforming Information - Information Transforming People, Columbus, OH, United States, 10/24/08.

The Google online marketing challenge : A multidisciplinary global teaching and learning initiative using sponsored search. / Jansen, Bernard J.; Rosso, Mark A.; Russell, Dan; Detlor, Brian.

ASIST 2008: Proceedings of the 71st ASIST Annual Meeting: People Transforming Information - Information Transforming People. Vol. 45 2008.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - The Google online marketing challenge

T2 - A multidisciplinary global teaching and learning initiative using sponsored search

AU - Jansen, Bernard J.

AU - Rosso, Mark A.

AU - Russell, Dan

AU - Detlor, Brian

PY - 2008

Y1 - 2008

N2 - Sponsored search is an innovative information searching paradigm. This panel will discuss a vehicle to explore this unique medium as an educational opportunity for students and professors. From February to May 2008, Google ran its first ever student competition in sponsored search, The Google Online Marketing Challenge (http://www.google.com/onlinechallenge/). Similar to other Google initiatives, the extent seems huge. Based on registrations from 61 countries, 629 courses from 468 universities participated, fielding 4,317 student teams of approximately 21,585 total students. The Challenge may be the largest, worldwide educational course ever done. It is certainly on an extremely large scale.

AB - Sponsored search is an innovative information searching paradigm. This panel will discuss a vehicle to explore this unique medium as an educational opportunity for students and professors. From February to May 2008, Google ran its first ever student competition in sponsored search, The Google Online Marketing Challenge (http://www.google.com/onlinechallenge/). Similar to other Google initiatives, the extent seems huge. Based on registrations from 61 countries, 629 courses from 468 universities participated, fielding 4,317 student teams of approximately 21,585 total students. The Challenge may be the largest, worldwide educational course ever done. It is certainly on an extremely large scale.

UR - http://www.scopus.com/inward/record.url?scp=71949094694&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=71949094694&partnerID=8YFLogxK

M3 - Conference contribution

SN - 0877155402

SN - 9780877155409

VL - 45

BT - ASIST 2008: Proceedings of the 71st ASIST Annual Meeting: People Transforming Information - Information Transforming People

ER -

Jansen BJ, Rosso MA, Russell D, Detlor B. The Google online marketing challenge: A multidisciplinary global teaching and learning initiative using sponsored search. In ASIST 2008: Proceedings of the 71st ASIST Annual Meeting: People Transforming Information - Information Transforming People. Vol. 45. 2008