The impact of consumers' attitudes toward a theme park: A focus on Disneyland in the Los Angeles metropolitan area

Young Han Bae, Sangkil Moon, Jong Woo Jun, Taewan Kim, Ilyoung Ju

Research output: Contribution to journalArticlepeer-review

4 Scopus citations

Abstract

We explore the impact of consumers' attitude toward a theme park on the image of the host city. We study how attitudinal aspects of Disneyland in Los Angeles can influence the image of Los Angeles. Using the tripartite approach of attitudes, we model consumers' attitude of theme parks with three dimensions: cognition, affect, and conation. We show the causal relationships among Disney content, attitudinal constructs, and attitudes toward Los Angeles. Results showed that Disney content influenced cognition, affect, and conation, and both cognition and affect were connected to conation. Finally, affect influenced attitudes toward Los Angeles. Our research provides several implications for both academia and practitioners.

Original languageEnglish (US)
Article number3409
JournalSustainability (Switzerland)
Volume10
Issue number10
DOIs
StatePublished - Sep 25 2018

All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Renewable Energy, Sustainability and the Environment
  • Management, Monitoring, Policy and Law

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