The impact of CSR on casino employees' organizational trust, job satisfaction, and customer orientation

An empirical examination of responsible gambling strategies

Choong Ki Lee, Hak Jun Song, Hye Mi Lee, Seoki Lee, Bo Jason Bernhard

Research output: Contribution to journalArticle

87 Citations (Scopus)

Abstract

Corporate social responsibility (CSR) has emerged as a critical philosophy and a strategy that affects both internal (i.e., employee) and external (i.e., customer) attitudes. The importance of CSR extends to the casino industry, especially when it pertains to compulsory and supplementary responsible gambling (RG) strategies. To this end, this study surveys casino employees in South Korea to examine the impact of CSR on casino employees' organizational trust, job satisfaction, and customer orientation. Results indicate that legal CSR and supplementary RG have a positive effect on organizational trust, whereas compulsory RG strategies have a negative effect on organizational trust. Also, it appears that organizational trust positively influences job satisfaction, which in turn has a positive effect on customer orientation. In building off of these findings, this study provides practical implications for casino managers when implementing CSR and RG strategies.

Original languageEnglish (US)
Pages (from-to)406-415
Number of pages10
JournalInternational Journal of Hospitality Management
Volume33
Issue number1
DOIs
StatePublished - Jun 1 2013

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gambling
corporate social responsibility
Corporate Social Responsibility
Employees
Gambling
Casino
Customer orientation
Organizational trust
Job satisfaction
industry
effect

All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

Cite this

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The impact of CSR on casino employees' organizational trust, job satisfaction, and customer orientation : An empirical examination of responsible gambling strategies. / Lee, Choong Ki; Song, Hak Jun; Lee, Hye Mi; Lee, Seoki; Bernhard, Bo Jason.

In: International Journal of Hospitality Management, Vol. 33, No. 1, 01.06.2013, p. 406-415.

Research output: Contribution to journalArticle

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