The impact of situational factors on health care preferences

Exploring the prospect of situationally based segmentation

K. C. Gehrt, Mary Beth Pinto

Research output: Contribution to journalArticle

16 Citations (Scopus)

Abstract

Health care marketing research has examined the relationship between health care utilization and (1) client demographic characteristics and (2) service characteristics. The impact of situational factors on health care utilization has received limited attention. The authors find that the influence of situational factors in the health care market is substantial and suggest some preliminary situational segmentation strategies.

Original languageEnglish (US)
Pages (from-to)41-52
Number of pages12
JournalJournal of Health Care Marketing
Volume11
Issue number2
StatePublished - 1991

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Patient Acceptance of Health Care
Delivery of Health Care
Health Care Sector
Health Services Research
Marketing
Demography
Situational factors
Healthcare
Segmentation
Health care utilization

All Science Journal Classification (ASJC) codes

  • Marketing
  • Medicine (miscellaneous)

Cite this

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