The Impact of Status Seeking on Consumers’ Word of Mouth and Product Preference—A Comparison Between Luxury Hospitality Services and Luxury Goods

Wan Yang, Anna S. Mattila

Research output: Contribution to journalArticle

31 Citations (Scopus)

Abstract

Despite the rapid growth of the luxury hospitality market, academic research has largely neglected the differences between luxury hospitality services and luxury goods, as well as the role of status seeking on luxury consumption. Relying on the status consumption and experience recommendation theories, the authors examine the combined effects of consumer characteristics (need for status) and product type (hospitality services vs. goods) on consumers’ word-of-mouth intentions. The results suggest that parvenus, who are high in need for status, are more likely to talk about their luxury goods purchases than patricians, who are low in need for status. More interestingly, both parvenus and patricians indicate equally strong intentions to spread positive word of mouth on luxury hospitality purchases. This study also extends the experience recommendation theory and reveals that parvenus are less likely to choose luxury hospitality services than patricians to advance their happiness.

Original languageEnglish (US)
Pages (from-to)3-22
Number of pages20
JournalJournal of Hospitality and Tourism Research
Volume41
Issue number1
DOIs
StatePublished - Jan 1 2017

Fingerprint

luxury
academic research
purchase
market
need
product comparison
goods and services
Luxury
Hospitality services
Word-of-mouth
Status-seeking
Luxury goods
happiness
experience
recommendation
consumption
goods
services
Hospitality
Purchase

All Science Journal Classification (ASJC) codes

  • Education
  • Tourism, Leisure and Hospitality Management

Cite this

@article{7da30986b0ca4dc59272b632649cae93,
title = "The Impact of Status Seeking on Consumers’ Word of Mouth and Product Preference—A Comparison Between Luxury Hospitality Services and Luxury Goods",
abstract = "Despite the rapid growth of the luxury hospitality market, academic research has largely neglected the differences between luxury hospitality services and luxury goods, as well as the role of status seeking on luxury consumption. Relying on the status consumption and experience recommendation theories, the authors examine the combined effects of consumer characteristics (need for status) and product type (hospitality services vs. goods) on consumers’ word-of-mouth intentions. The results suggest that parvenus, who are high in need for status, are more likely to talk about their luxury goods purchases than patricians, who are low in need for status. More interestingly, both parvenus and patricians indicate equally strong intentions to spread positive word of mouth on luxury hospitality purchases. This study also extends the experience recommendation theory and reveals that parvenus are less likely to choose luxury hospitality services than patricians to advance their happiness.",
author = "Wan Yang and Mattila, {Anna S.}",
year = "2017",
month = "1",
day = "1",
doi = "10.1177/1096348013515920",
language = "English (US)",
volume = "41",
pages = "3--22",
journal = "Journal of Hospitality and Tourism Research",
issn = "1096-3480",
publisher = "SAGE Publications Inc.",
number = "1",

}

TY - JOUR

T1 - The Impact of Status Seeking on Consumers’ Word of Mouth and Product Preference—A Comparison Between Luxury Hospitality Services and Luxury Goods

AU - Yang, Wan

AU - Mattila, Anna S.

PY - 2017/1/1

Y1 - 2017/1/1

N2 - Despite the rapid growth of the luxury hospitality market, academic research has largely neglected the differences between luxury hospitality services and luxury goods, as well as the role of status seeking on luxury consumption. Relying on the status consumption and experience recommendation theories, the authors examine the combined effects of consumer characteristics (need for status) and product type (hospitality services vs. goods) on consumers’ word-of-mouth intentions. The results suggest that parvenus, who are high in need for status, are more likely to talk about their luxury goods purchases than patricians, who are low in need for status. More interestingly, both parvenus and patricians indicate equally strong intentions to spread positive word of mouth on luxury hospitality purchases. This study also extends the experience recommendation theory and reveals that parvenus are less likely to choose luxury hospitality services than patricians to advance their happiness.

AB - Despite the rapid growth of the luxury hospitality market, academic research has largely neglected the differences between luxury hospitality services and luxury goods, as well as the role of status seeking on luxury consumption. Relying on the status consumption and experience recommendation theories, the authors examine the combined effects of consumer characteristics (need for status) and product type (hospitality services vs. goods) on consumers’ word-of-mouth intentions. The results suggest that parvenus, who are high in need for status, are more likely to talk about their luxury goods purchases than patricians, who are low in need for status. More interestingly, both parvenus and patricians indicate equally strong intentions to spread positive word of mouth on luxury hospitality purchases. This study also extends the experience recommendation theory and reveals that parvenus are less likely to choose luxury hospitality services than patricians to advance their happiness.

UR - http://www.scopus.com/inward/record.url?scp=85006356125&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85006356125&partnerID=8YFLogxK

U2 - 10.1177/1096348013515920

DO - 10.1177/1096348013515920

M3 - Article

AN - SCOPUS:85006356125

VL - 41

SP - 3

EP - 22

JO - Journal of Hospitality and Tourism Research

JF - Journal of Hospitality and Tourism Research

SN - 1096-3480

IS - 1

ER -