The implications of diffusion models for accelerating the diffusion of innovation

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Abstract

This paper explores the implications of a simple, yet robust model of innovation diffusion for developing insight into the problem of controlling the rate of new product diffusion. Some basic, theoretical results are developed using a simple model. Those results are shown to relate to optimal policies developed from a more complex model of innovation diffusion, developed for the Department of Energy's photovoltaic program.

Original languageEnglish (US)
Pages (from-to)339-351
Number of pages13
JournalTechnological Forecasting and Social Change
Volume17
Issue number4
DOIs
StatePublished - Jan 1 1980

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Applied Psychology
  • Management of Technology and Innovation

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