This paper explores the implications of a simple, yet robust model of innovation diffusion for developing insight into the problem of controlling the rate of new product diffusion. Some basic, theoretical results are developed using a simple model. Those results are shown to relate to optimal policies developed from a more complex model of innovation diffusion, developed for the Department of Energy's photovoltaic program.
All Science Journal Classification (ASJC) codes
- Business and International Management
- Applied Psychology
- Management of Technology and Innovation