The importance of appearing competent: An analysis of corporate impression management strategies on the World Wide Web

Colleen Connolly-Ahern, S. Camille Broadway

Research output: Contribution to journalArticle

28 Citations (Scopus)

Abstract

Web sites have become important impression management tools for corporations because they represent a constantly available source of information for an organization's publics. This study used quantitative content analysis to assess current corporate impression management techniques, using Jones' typology of impression management strategies: ingratiation, competence, exemplification, supplication and intimidation. Findings indicate that corporate Web sites focus on competence and exemplification strategies, and that they are not using the full two-way communication capabilities of the Web.

Original languageEnglish (US)
Pages (from-to)343-345
Number of pages3
JournalPublic Relations Review
Volume33
Issue number3
DOIs
StatePublished - Sep 1 2007

Fingerprint

World Wide Web
Internet
Websites
management
source of information
corporation
typology
content analysis
communication
Communication
Management strategy
Impression management
Industry
Web sites
Management techniques
Management tools
Sources of information
Content analysis
Public organizations

All Science Journal Classification (ASJC) codes

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing

Cite this

@article{93cdc3fe4f524aa09eca088461c2e7a0,
title = "The importance of appearing competent: An analysis of corporate impression management strategies on the World Wide Web",
abstract = "Web sites have become important impression management tools for corporations because they represent a constantly available source of information for an organization's publics. This study used quantitative content analysis to assess current corporate impression management techniques, using Jones' typology of impression management strategies: ingratiation, competence, exemplification, supplication and intimidation. Findings indicate that corporate Web sites focus on competence and exemplification strategies, and that they are not using the full two-way communication capabilities of the Web.",
author = "Colleen Connolly-Ahern and Broadway, {S. Camille}",
year = "2007",
month = "9",
day = "1",
doi = "10.1016/j.pubrev.2007.05.017",
language = "English (US)",
volume = "33",
pages = "343--345",
journal = "Public Relations Review",
issn = "0363-8111",
publisher = "Elsevier BV",
number = "3",

}

The importance of appearing competent : An analysis of corporate impression management strategies on the World Wide Web. / Connolly-Ahern, Colleen; Broadway, S. Camille.

In: Public Relations Review, Vol. 33, No. 3, 01.09.2007, p. 343-345.

Research output: Contribution to journalArticle

TY - JOUR

T1 - The importance of appearing competent

T2 - An analysis of corporate impression management strategies on the World Wide Web

AU - Connolly-Ahern, Colleen

AU - Broadway, S. Camille

PY - 2007/9/1

Y1 - 2007/9/1

N2 - Web sites have become important impression management tools for corporations because they represent a constantly available source of information for an organization's publics. This study used quantitative content analysis to assess current corporate impression management techniques, using Jones' typology of impression management strategies: ingratiation, competence, exemplification, supplication and intimidation. Findings indicate that corporate Web sites focus on competence and exemplification strategies, and that they are not using the full two-way communication capabilities of the Web.

AB - Web sites have become important impression management tools for corporations because they represent a constantly available source of information for an organization's publics. This study used quantitative content analysis to assess current corporate impression management techniques, using Jones' typology of impression management strategies: ingratiation, competence, exemplification, supplication and intimidation. Findings indicate that corporate Web sites focus on competence and exemplification strategies, and that they are not using the full two-way communication capabilities of the Web.

UR - http://www.scopus.com/inward/record.url?scp=34547412107&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=34547412107&partnerID=8YFLogxK

U2 - 10.1016/j.pubrev.2007.05.017

DO - 10.1016/j.pubrev.2007.05.017

M3 - Article

AN - SCOPUS:34547412107

VL - 33

SP - 343

EP - 345

JO - Public Relations Review

JF - Public Relations Review

SN - 0363-8111

IS - 3

ER -