The influence of friends and relatives in travel decision-making

Richard Gitelson, Deborah Lee Kerstetter

Research output: Contribution to journalArticle

64 Citations (Scopus)

Abstract

The objective of this exploratory study was to determine the extent to which friends and/or relatives influence the travel decision-making process beyond the role of information provider. The sample for this study was non-locals visiting three historic sites in Pennsylvania. Seventy-five percent of the groups sampled were visiting friends and/or relatives in the region. Respondents were requested to indicate (based on an allocation of 100%) who within the group had made various trip-related decisions. Friends and/or relatives were found to play a dominant role or were the sole decision maker between 29% and 39% of all decisions, respectively. The results indicated that friends and/or relatives shape behavior in a more direct fashion than previously documented.

Original languageEnglish (US)
Pages (from-to)59-68
Number of pages10
JournalJournal of Travel and Tourism Marketing
Volume3
Issue number3
DOIs
StatePublished - Feb 3 1995

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decision making
decision
travel
Decision making
allocation

All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management
  • Marketing

Cite this

Gitelson, Richard ; Kerstetter, Deborah Lee. / The influence of friends and relatives in travel decision-making. In: Journal of Travel and Tourism Marketing. 1995 ; Vol. 3, No. 3. pp. 59-68.
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The influence of friends and relatives in travel decision-making. / Gitelson, Richard; Kerstetter, Deborah Lee.

In: Journal of Travel and Tourism Marketing, Vol. 3, No. 3, 03.02.1995, p. 59-68.

Research output: Contribution to journalArticle

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