The influence of information display and availability on reviewer usefulness status

Wael Jabr, Zirun Qi, Ritu Lohtia, Monica D. Guillory

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

As customers increasingly share their experiences about services and products they have used by posting online reviews, the concern becomes information overload for subsequent readers. Platforms such as Yelp and TripAdvisor have therefore an incentive to differentiate those reviews through, among others, usefulness votes and solicit readers to cast those votes. Our study therefore aims to analyze the impact of displaying reviewer related information and layering that information on the cumulative usefulness of the reviewer. The current research studies two platforms (Yelp and TripAdvisor) and focuses on reviewer characteristics. Our study finds that while reviewer characteristics are significant predictors of usefulness status, they become less significant as reviewers gain more status in the platform. Furthermore, the platform's choice of layering information in multiple levels, accessible only after reader's clicks, seems to affect the impact of this information, though at varying levels that depend on the reviewer status.

Original languageEnglish (US)
Title of host publicationAmericas Conference on Information Systems 2018
Subtitle of host publicationDigital Disruption, AMCIS 2018
PublisherAssociation for Information Systems
ISBN (Print)9780996683166
StatePublished - 2018
Event24th Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018 - New Orleans, United States
Duration: Aug 16 2018Aug 18 2018

Publication series

NameAmericas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018

Other

Other24th Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018
CountryUnited States
CityNew Orleans
Period8/16/188/18/18

All Science Journal Classification (ASJC) codes

  • Information Systems

Fingerprint Dive into the research topics of 'The influence of information display and availability on reviewer usefulness status'. Together they form a unique fingerprint.

Cite this