The Joint Impacts of need for Status and Mobile Apps’ Social Visibility on Hotel Customers’ Behavioral Intentions

Alei Fan, Laurie Wu, Anna S. Mattila, Wan Yang

Research output: Contribution to journalArticlepeer-review

3 Scopus citations

Abstract

Drawing on the innovation diffusion theory and conspicuous consumption theory, this study examines the post-usage responses from customers with varying levels of need for status after using mobile apps of different levels of social visibility. Contrary to some industry opinions, this research shows that a mobile app with low levels of social visibility might not be the optimal option to satisfy all customer groups, while a mobile app with high levels of social visibility is better received by customers who are high (vs. low) in need for status. Perceived status enhancement is the underlying mechanism explaining the effects.

Original languageEnglish (US)
JournalInternational Journal of Hospitality and Tourism Administration
DOIs
StateAccepted/In press - Jan 1 2019

All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management

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