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The joint spatial representation of multiple variable batteries collected in marketing research
Wayne S. DeSarbo, Jianan Wu
Marketing
Research output
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Contribution to journal
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Article
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peer-review
19
Scopus citations
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Business & Economics
Multidimensional Scaling
100%
Marketing Research
82%
Rating
76%
Proximity
74%
Soft Drinks
34%
Spatial Structure
32%
Market Segmentation
27%
Maximum Likelihood
26%
Positioning
25%
Competitive Market
23%
Market Structure
23%
Demographics
23%