The magnetic sentences industry game: A competitive in-class experience of business-level strategy

Maureen Casile, Jane V. Wheeler

Research output: Contribution to journalArticlepeer-review

3 Scopus citations

Abstract

The Magnetic Sentences Industry Game is a high-energy in-class exercise designed to help students gain hands-on experience with setting, implementing, evaluating, and revising business-level strategy. Students compete in teams to create and market sentences using Magnetic Poetry (a product of Magnetic Poetry, Inc.). Revenues earned are highly dependent on the successful development and implementation of a cohesive business-level strategy. The game experience should create opportunities for the class to discuss a variety of strategic issues including external environment, internal environment, competitive dynamics, the advantages and disadvantages of various generic business-level strategies, organizational learning, and strategic groups.

Original languageEnglish (US)
Pages (from-to)696-713
Number of pages18
JournalJournal of Management Education
Volume29
Issue number5
DOIs
StatePublished - Oct 2005

All Science Journal Classification (ASJC) codes

  • Education
  • Business, Management and Accounting(all)

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