The media‐driven evolution of the African American hard gospel style as a rhetorical response to hard times

Research output: Contribution to journalArticle

Abstract

The Fairfield Four, a pioneering African American a capella gospel group, achieved national fame in the 1940s and 1950s through live performances, radio broadcasts, and recordings. Their approach to gospel singing influenced both gospel and secular performers at the time. In the 90s, they earned new fame and a Grammy nomination for a recording on the Warner Brothers label. Using historical documentation, original recordings, and interviews, this paper explores how the Fairfield Four used the media and rhetorical stage strategies to promote not only a gospel message, but themselves as a viable performance entity. Discussion includes consideration of early and later media impact, message content, performance strategies, nature of influence, and general group history.

Original languageEnglish (US)
Pages (from-to)185-203
Number of pages19
JournalHoward Journal of Communications
Volume7
Issue number3
DOIs
StatePublished - Jan 1 1996

Fingerprint

recording
Labels
media impact
performance
singing
broadcast
documentation
radio
Group
history
interview
American
time
Rhetoric
African Americans
Documentation
Pioneering

All Science Journal Classification (ASJC) codes

  • Communication
  • Strategy and Management

Cite this

@article{613cb51351c34259a3c5ff007535d234,
title = "The media‐driven evolution of the African American hard gospel style as a rhetorical response to hard times",
abstract = "The Fairfield Four, a pioneering African American a capella gospel group, achieved national fame in the 1940s and 1950s through live performances, radio broadcasts, and recordings. Their approach to gospel singing influenced both gospel and secular performers at the time. In the 90s, they earned new fame and a Grammy nomination for a recording on the Warner Brothers label. Using historical documentation, original recordings, and interviews, this paper explores how the Fairfield Four used the media and rhetorical stage strategies to promote not only a gospel message, but themselves as a viable performance entity. Discussion includes consideration of early and later media impact, message content, performance strategies, nature of influence, and general group history.",
author = "Zolten, {Joseph Jerome}",
year = "1996",
month = "1",
day = "1",
doi = "10.1080/10646179609361724",
language = "English (US)",
volume = "7",
pages = "185--203",
journal = "Howard Journal of Communications",
issn = "1064-6175",
publisher = "Taylor and Francis Ltd.",
number = "3",

}

TY - JOUR

T1 - The media‐driven evolution of the African American hard gospel style as a rhetorical response to hard times

AU - Zolten, Joseph Jerome

PY - 1996/1/1

Y1 - 1996/1/1

N2 - The Fairfield Four, a pioneering African American a capella gospel group, achieved national fame in the 1940s and 1950s through live performances, radio broadcasts, and recordings. Their approach to gospel singing influenced both gospel and secular performers at the time. In the 90s, they earned new fame and a Grammy nomination for a recording on the Warner Brothers label. Using historical documentation, original recordings, and interviews, this paper explores how the Fairfield Four used the media and rhetorical stage strategies to promote not only a gospel message, but themselves as a viable performance entity. Discussion includes consideration of early and later media impact, message content, performance strategies, nature of influence, and general group history.

AB - The Fairfield Four, a pioneering African American a capella gospel group, achieved national fame in the 1940s and 1950s through live performances, radio broadcasts, and recordings. Their approach to gospel singing influenced both gospel and secular performers at the time. In the 90s, they earned new fame and a Grammy nomination for a recording on the Warner Brothers label. Using historical documentation, original recordings, and interviews, this paper explores how the Fairfield Four used the media and rhetorical stage strategies to promote not only a gospel message, but themselves as a viable performance entity. Discussion includes consideration of early and later media impact, message content, performance strategies, nature of influence, and general group history.

UR - http://www.scopus.com/inward/record.url?scp=85023834463&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85023834463&partnerID=8YFLogxK

U2 - 10.1080/10646179609361724

DO - 10.1080/10646179609361724

M3 - Article

VL - 7

SP - 185

EP - 203

JO - Howard Journal of Communications

JF - Howard Journal of Communications

SN - 1064-6175

IS - 3

ER -