The methodology of search log analysis

Bernard J. Jansen

Research output: Chapter in Book/Report/Conference proceedingChapter

13 Scopus citations

Abstract

Exploiting the data stored in search logs of Web search engines, Intranets, and Websites can provide important insights into understanding the information searching tactics of online searchers. This understanding can inform information system design, interface development, and information architecture construction for content collections. This chapter presents a review of and foundation for conducting Web search transaction log analysis. A search log analysis methodology is outlined consisting of three stages (i.e., collection, preparation, and analysis). The three stages of the methodology are presented in detail with discussions of the goals, metrics, and processes at each stage. The critical terms in transaction log analysis for Web searching are defined. Suggestions are provided on ways to leverage the strengths and addressing the limitations of transaction log analysis for Web searching research.

Original languageEnglish (US)
Title of host publicationHandbook of Research on Web Log Analysis
PublisherIGI Global
Pages100-123
Number of pages24
ISBN (Print)9781599049748
DOIs
StatePublished - Dec 1 2008

All Science Journal Classification (ASJC) codes

  • Computer Science(all)

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