The moderating role of CEO narcissism on the relationship between uncertainty avoidance and CSR

Bora Kim, Seoki Lee, Kyung Ho Kang

Research output: Contribution to journalArticle

8 Citations (Scopus)

Abstract

With the ever-increasing growth in the number of US multinational restaurant firms, the need for a better understanding of CSR initiatives enacted in those countries is actively gaining in importance. A firm's CSR is influenced by the cultural context of a given society and, according to the upper echelons theory, the characteristics of its corporate executives. However, there was no empirical evidence on the moderating role of CEO narcissism, a common CEO characteristic in many cases, on the national culture-CSR relationship. This study finds that a firm with more properties in high-UA societies has less involvement in CSR and that CEO narcissism positively moderates the relationship. The results provide a meaningful empirical addition to the upper echelons literature by demonstrating how CEO traits can serve as a boundary condition in examining the impact of uncertainty avoidance, as a contextual factor, on CSR, as an organizational outcome, in the restaurant industry.

Original languageEnglish (US)
Pages (from-to)203-213
Number of pages11
JournalTourism Management
Volume67
DOIs
StatePublished - Aug 1 2018

Fingerprint

narcissism
Boundary conditions
uncertainty
firm
Industry
boundary condition
national culture
industry
society
evidence
Uncertainty
Uncertainty avoidance
Corporate Social Responsibility
Chief executive officer
Narcissism
need
multinational firm

All Science Journal Classification (ASJC) codes

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

Cite this

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The moderating role of CEO narcissism on the relationship between uncertainty avoidance and CSR. / Kim, Bora; Lee, Seoki; Kang, Kyung Ho.

In: Tourism Management, Vol. 67, 01.08.2018, p. 203-213.

Research output: Contribution to journalArticle

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