The personal touch

Research output: Contribution to journalReview article

Original languageEnglish (US)
Pages (from-to)47-48
Number of pages2
JournalMarketing Management
Volume13
Issue number4
StatePublished - Jul 1 2004

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

Cite this

Oliva, Ralph Angelo. / The personal touch. In: Marketing Management. 2004 ; Vol. 13, No. 4. pp. 47-48.
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title = "The personal touch",
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language = "English (US)",
volume = "13",
pages = "47--48",
journal = "Marketing Management",
issn = "1061-3846",
publisher = "American Marketing Association",
number = "4",

}

Oliva, RA 2004, 'The personal touch', Marketing Management, vol. 13, no. 4, pp. 47-48.

The personal touch. / Oliva, Ralph Angelo.

In: Marketing Management, Vol. 13, No. 4, 01.07.2004, p. 47-48.

Research output: Contribution to journalReview article

TY - JOUR

T1 - The personal touch

AU - Oliva, Ralph Angelo

PY - 2004/7/1

Y1 - 2004/7/1

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M3 - Review article

VL - 13

SP - 47

EP - 48

JO - Marketing Management

JF - Marketing Management

SN - 1061-3846

IS - 4

ER -