The personalization privacy paradox: Mobile customers' perceptions of push-based vs. pull-based location commerce

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationEncyclopedia of E-Business Development and Management in the Global Economy
PublisherIGI Global
Pages779-788
Number of pages10
Volume2
ISBN (Print)9781615206117
DOIs
StatePublished - Dec 1 2010

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting(all)

Cite this

Xu, H., Carroll, J. M., & Rosson, M. B. (2010). The personalization privacy paradox: Mobile customers' perceptions of push-based vs. pull-based location commerce. In Encyclopedia of E-Business Development and Management in the Global Economy (Vol. 2, pp. 779-788). IGI Global. https://doi.org/10.4018/978-1-61520-611-7.ch078