The personalization privacy paradox: Mobile customers' perceptions of push-based vs. pull-based location commerce

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Encyclopedia of E-Business Development and Management in the Global Economy
Publisher	IGI Global
Pages	779-788
Number of pages	10
Volume	2
ISBN (Print)	9781615206117
DOIs	https://doi.org/10.4018/978-1-61520-611-7.ch078
State	Published - Dec 1 2010

Cite this

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title = "The personalization privacy paradox: Mobile customers' perceptions of push-based vs. pull-based location commerce",

author = "Heng Xu and Carroll, {John M.} and Rosson, {Mary Beth}",

year = "2010",

month = dec,

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language = "English (US)",

isbn = "9781615206117",

volume = "2",

pages = "779--788",

booktitle = "Encyclopedia of E-Business Development and Management in the Global Economy",

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}

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AU - Carroll, John M.

AU - Rosson, Mary Beth

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SN - 9781615206117

VL - 2

SP - 779

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BT - Encyclopedia of E-Business Development and Management in the Global Economy

PB - IGI Global

ER -