@inbook{90084b7238a24652a16dfdd0689270e7,
title = "The personalization privacy paradox: Mobile customers' perceptions of push-based vs. pull-based location commerce",
author = "Heng Xu and Carroll, {John M.} and Rosson, {Mary Beth}",
year = "2010",
month = dec,
day = "1",
doi = "10.4018/978-1-61520-611-7.ch078",
language = "English (US)",
isbn = "9781615206117",
volume = "2",
pages = "779--788",
booktitle = "Encyclopedia of E-Business Development and Management in the Global Economy",
publisher = "IGI Global",
}