The Problem with Remaining Silent: Exemplification Effects and Public Image

Patric R. Spence, Kenneth A. Lachlan, Xialing Lin, Deborah D. Sellnow-Richmond, Timothy L. Sellnow

Research output: Contribution to journalArticle

8 Citations (Scopus)

Abstract

A news report on the use of Lean Finley Textured Beef (LFTB) was created in order to examine the effects of exemplars. Respondents read a news story with exemplars about Lean Finely Textured Beef, a story with exemplars about LFTB followed by a factual government blog, or a factual government blog and then the story with exemplars. Respondents reported their perceptions of severity, susceptibility, and behavioral intentions. Outcomes were found to be highest for the exemplar-only condition and lowest for the blog followed by the story with exemplar. Results are discussed in terms of implications for public relations and risk communication.

Original languageEnglish (US)
Pages (from-to)341-357
Number of pages17
JournalCommunication Studies
Volume66
Issue number3
DOIs
StatePublished - May 27 2015

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Beef
Blogs
weblog
Public risks
Public relations
news report
risk communication
news
Communication

All Science Journal Classification (ASJC) codes

  • Communication

Cite this

Spence, P. R., Lachlan, K. A., Lin, X., Sellnow-Richmond, D. D., & Sellnow, T. L. (2015). The Problem with Remaining Silent: Exemplification Effects and Public Image. Communication Studies, 66(3), 341-357. https://doi.org/10.1080/10510974.2015.1018445
Spence, Patric R. ; Lachlan, Kenneth A. ; Lin, Xialing ; Sellnow-Richmond, Deborah D. ; Sellnow, Timothy L. / The Problem with Remaining Silent : Exemplification Effects and Public Image. In: Communication Studies. 2015 ; Vol. 66, No. 3. pp. 341-357.
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Spence, PR, Lachlan, KA, Lin, X, Sellnow-Richmond, DD & Sellnow, TL 2015, 'The Problem with Remaining Silent: Exemplification Effects and Public Image', Communication Studies, vol. 66, no. 3, pp. 341-357. https://doi.org/10.1080/10510974.2015.1018445

The Problem with Remaining Silent : Exemplification Effects and Public Image. / Spence, Patric R.; Lachlan, Kenneth A.; Lin, Xialing; Sellnow-Richmond, Deborah D.; Sellnow, Timothy L.

In: Communication Studies, Vol. 66, No. 3, 27.05.2015, p. 341-357.

Research output: Contribution to journalArticle

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