The promise of XML

Research output: Contribution to journalArticle

4 Scopus citations

Abstract

An evolution in Web technology has potential, raises hurdles, and is a call to arms for marketers.

Original languageEnglish (US)
Number of pages1
JournalMarketing Management
Volume10
Issue number1
StatePublished - Mar 1 2001

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

Fingerprint Dive into the research topics of 'The promise of XML'. Together they form a unique fingerprint.

  • Cite this