The promise of XML

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

An evolution in Web technology has potential, raises hurdles, and is a call to arms for marketers.

Original languageEnglish (US)
Number of pages1
JournalMarketing Management
Volume10
Issue number1
StatePublished - Mar 1 2001

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Marketers
Web technology

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

Cite this

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title = "The promise of XML",
abstract = "An evolution in Web technology has potential, raises hurdles, and is a call to arms for marketers.",
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volume = "10",
journal = "Marketing Management",
issn = "1061-3846",
publisher = "American Marketing Association",
number = "1",

}

The promise of XML. / Oliva, Ralph A.

In: Marketing Management, Vol. 10, No. 1, 01.03.2001.

Research output: Contribution to journalArticle

TY - JOUR

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