The promise of XML

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

An evolution in Web technology has potential, raises hurdles, and is a call to arms for marketers.

Original languageEnglish (US)
Pages (from-to)46
Number of pages1
JournalMarketing Management
Volume10
Issue number1
StatePublished - Mar 2001

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Marketers
Web technology

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

Cite this

Oliva, Ralph Angelo. / The promise of XML. In: Marketing Management. 2001 ; Vol. 10, No. 1. pp. 46.
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Oliva, RA 2001, 'The promise of XML', Marketing Management, vol. 10, no. 1, pp. 46.

The promise of XML. / Oliva, Ralph Angelo.

In: Marketing Management, Vol. 10, No. 1, 03.2001, p. 46.

Research output: Contribution to journalArticle

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