The prototyping behaviors of startups: Exploring the relationship between prototyping behavior and the financial success of startups

Jacob Nelson, Tobias Mahan, Christopher McComb, Jessica Menold

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations

Abstract

Prototyping is a crucial part of new product development and engineers and designers rely on prototyping to bring novel technologies to market. In recent years, tech-based startups like Tesla or Udacity have revolutionized their respective industries. However, many tech-based startups are unable to create a viable product with their available resources, and fail before ever making it to market. In this work, we analyze survey responses from 34 startup representatives to investigate the relationship between prototyping practice, startup success, and perceived difficulty of startup tasks. K-means cluster analysis shows three distinct groups, differentiated by (1) their amount of available funding, (2) their use of prototyping best practices, and (3) their reported difficulty in startup tasks. High-performing startups reported having the highest funding, experiencing less difficulty in startup tasks, and using prototyping best practices more frequently than their peers.

Original languageEnglish (US)
Title of host publication31st International Conference on Design Theory and Methodology
PublisherAmerican Society of Mechanical Engineers (ASME)
ISBN (Electronic)9780791859278
DOIs
StatePublished - Jan 1 2019
EventASME 2019 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC-CIE 2019 - Anaheim, United States
Duration: Aug 18 2019Aug 21 2019

Publication series

NameProceedings of the ASME Design Engineering Technical Conference
Volume7

Conference

ConferenceASME 2019 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC-CIE 2019
CountryUnited States
CityAnaheim
Period8/18/198/21/19

All Science Journal Classification (ASJC) codes

  • Mechanical Engineering
  • Computer Graphics and Computer-Aided Design
  • Computer Science Applications
  • Modeling and Simulation

Fingerprint Dive into the research topics of 'The prototyping behaviors of startups: Exploring the relationship between prototyping behavior and the financial success of startups'. Together they form a unique fingerprint.

Cite this