The psychological appeal of personalized content in web portals: Does customization affect attitudes and behavior?

Sriram Kalyanaraman, S. Shyam Sundar

Research output: Contribution to journalArticle

193 Citations (Scopus)

Abstract

Internet technology has made possible the widespread dissemination of individualized media messages, but we know very little about their psychological import. A betweensubjects experiment (N = 60) with three levels of customization (low, medium, high) was designed to examine whether greater levels of personalized content engender more positive attitudes. The results not only confirm this hypothesis but also reveal the mediating role played by users' perceptions of relevance, involvement, interactivity, and novelty of portal content. In addition, customization has behavioral effects in that it affects users' browsing activity.

Original languageEnglish (US)
Pages (from-to)110-132
Number of pages23
JournalJournal of Communication
Volume56
Issue number1
DOIs
StatePublished - Mar 1 2006

Fingerprint

appeal
Internet
interactive media
import
Experiments
experiment
Customization
Psychological
World Wide Web
Positive Attitudes
Novelty
Import
Dissemination
Experiment
Interactivity

All Science Journal Classification (ASJC) codes

  • Communication
  • Language and Linguistics
  • Linguistics and Language

Cite this

@article{5ed4bd4168934fb6b354f55adcf23a67,
title = "The psychological appeal of personalized content in web portals: Does customization affect attitudes and behavior?",
abstract = "Internet technology has made possible the widespread dissemination of individualized media messages, but we know very little about their psychological import. A betweensubjects experiment (N = 60) with three levels of customization (low, medium, high) was designed to examine whether greater levels of personalized content engender more positive attitudes. The results not only confirm this hypothesis but also reveal the mediating role played by users' perceptions of relevance, involvement, interactivity, and novelty of portal content. In addition, customization has behavioral effects in that it affects users' browsing activity.",
author = "Sriram Kalyanaraman and Sundar, {S. Shyam}",
year = "2006",
month = "3",
day = "1",
doi = "10.1111/j.1460-2466.2006.00006.x",
language = "English (US)",
volume = "56",
pages = "110--132",
journal = "Journal of Communication",
issn = "0021-9916",
publisher = "Wiley-Blackwell",
number = "1",

}

The psychological appeal of personalized content in web portals : Does customization affect attitudes and behavior? / Kalyanaraman, Sriram; Sundar, S. Shyam.

In: Journal of Communication, Vol. 56, No. 1, 01.03.2006, p. 110-132.

Research output: Contribution to journalArticle

TY - JOUR

T1 - The psychological appeal of personalized content in web portals

T2 - Does customization affect attitudes and behavior?

AU - Kalyanaraman, Sriram

AU - Sundar, S. Shyam

PY - 2006/3/1

Y1 - 2006/3/1

N2 - Internet technology has made possible the widespread dissemination of individualized media messages, but we know very little about their psychological import. A betweensubjects experiment (N = 60) with three levels of customization (low, medium, high) was designed to examine whether greater levels of personalized content engender more positive attitudes. The results not only confirm this hypothesis but also reveal the mediating role played by users' perceptions of relevance, involvement, interactivity, and novelty of portal content. In addition, customization has behavioral effects in that it affects users' browsing activity.

AB - Internet technology has made possible the widespread dissemination of individualized media messages, but we know very little about their psychological import. A betweensubjects experiment (N = 60) with three levels of customization (low, medium, high) was designed to examine whether greater levels of personalized content engender more positive attitudes. The results not only confirm this hypothesis but also reveal the mediating role played by users' perceptions of relevance, involvement, interactivity, and novelty of portal content. In addition, customization has behavioral effects in that it affects users' browsing activity.

UR - http://www.scopus.com/inward/record.url?scp=33644847837&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=33644847837&partnerID=8YFLogxK

U2 - 10.1111/j.1460-2466.2006.00006.x

DO - 10.1111/j.1460-2466.2006.00006.x

M3 - Article

AN - SCOPUS:33644847837

VL - 56

SP - 110

EP - 132

JO - Journal of Communication

JF - Journal of Communication

SN - 0021-9916

IS - 1

ER -