Abstract
Internet technology has made possible the widespread dissemination of individualized media messages, but we know very little about their psychological import. A betweensubjects experiment (N = 60) with three levels of customization (low, medium, high) was designed to examine whether greater levels of personalized content engender more positive attitudes. The results not only confirm this hypothesis but also reveal the mediating role played by users' perceptions of relevance, involvement, interactivity, and novelty of portal content. In addition, customization has behavioral effects in that it affects users' browsing activity.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 110-132 |
| Number of pages | 23 |
| Journal | Journal of Communication |
| Volume | 56 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 1 2006 |
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All Science Journal Classification (ASJC) codes
- Communication
- Language and Linguistics
- Linguistics and Language
Cite this
}
The psychological appeal of personalized content in web portals : Does customization affect attitudes and behavior? / Kalyanaraman, Sriram; Sundar, S. Shyam.
In: Journal of Communication, Vol. 56, No. 1, 01.03.2006, p. 110-132.Research output: Contribution to journal › Article
TY - JOUR
T1 - The psychological appeal of personalized content in web portals
T2 - Does customization affect attitudes and behavior?
AU - Kalyanaraman, Sriram
AU - Sundar, S. Shyam
PY - 2006/3/1
Y1 - 2006/3/1
N2 - Internet technology has made possible the widespread dissemination of individualized media messages, but we know very little about their psychological import. A betweensubjects experiment (N = 60) with three levels of customization (low, medium, high) was designed to examine whether greater levels of personalized content engender more positive attitudes. The results not only confirm this hypothesis but also reveal the mediating role played by users' perceptions of relevance, involvement, interactivity, and novelty of portal content. In addition, customization has behavioral effects in that it affects users' browsing activity.
AB - Internet technology has made possible the widespread dissemination of individualized media messages, but we know very little about their psychological import. A betweensubjects experiment (N = 60) with three levels of customization (low, medium, high) was designed to examine whether greater levels of personalized content engender more positive attitudes. The results not only confirm this hypothesis but also reveal the mediating role played by users' perceptions of relevance, involvement, interactivity, and novelty of portal content. In addition, customization has behavioral effects in that it affects users' browsing activity.
UR - http://www.scopus.com/inward/record.url?scp=33644847837&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=33644847837&partnerID=8YFLogxK
U2 - 10.1111/j.1460-2466.2006.00006.x
DO - 10.1111/j.1460-2466.2006.00006.x
M3 - Article
AN - SCOPUS:33644847837
VL - 56
SP - 110
EP - 132
JO - Journal of Communication
JF - Journal of Communication
SN - 0021-9916
IS - 1
ER -