The relationship between design and corporate strategies

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

This paper seeks to explore the relationship between the strategies of the design group and that of the corporation as a whole. In doing so, consistent definitions of design and design strategy are established. The current literature is then surveyed to determine the state of the research on the topic. Several propositions are then offered regarding the relationships between certain aspects of design strategy and three well-known generic strategies. Finally, directions for future research are outlined.

Original languageEnglish (US)
Pages (from-to)477-492
Number of pages16
JournalInternational Journal of Materials and Product Technology
Volume11
Issue number5-6
StatePublished - Dec 1 1996

Fingerprint

Industry
Direction compound

All Science Journal Classification (ASJC) codes

  • Safety, Risk, Reliability and Quality
  • Mechanics of Materials
  • Mechanical Engineering
  • Industrial and Manufacturing Engineering

Cite this

@article{c7fdbe94d63d4bc09c445b43f3fb54f7,
title = "The relationship between design and corporate strategies",
abstract = "This paper seeks to explore the relationship between the strategies of the design group and that of the corporation as a whole. In doing so, consistent definitions of design and design strategy are established. The current literature is then surveyed to determine the state of the research on the topic. Several propositions are then offered regarding the relationships between certain aspects of design strategy and three well-known generic strategies. Finally, directions for future research are outlined.",
author = "Joe Kasten",
year = "1996",
month = "12",
day = "1",
language = "English (US)",
volume = "11",
pages = "477--492",
journal = "International Journal of Materials and Product Technology",
issn = "0268-1900",
publisher = "Inderscience Enterprises Ltd",
number = "5-6",

}

The relationship between design and corporate strategies. / Kasten, Joe.

In: International Journal of Materials and Product Technology, Vol. 11, No. 5-6, 01.12.1996, p. 477-492.

Research output: Contribution to journalArticle

TY - JOUR

T1 - The relationship between design and corporate strategies

AU - Kasten, Joe

PY - 1996/12/1

Y1 - 1996/12/1

N2 - This paper seeks to explore the relationship between the strategies of the design group and that of the corporation as a whole. In doing so, consistent definitions of design and design strategy are established. The current literature is then surveyed to determine the state of the research on the topic. Several propositions are then offered regarding the relationships between certain aspects of design strategy and three well-known generic strategies. Finally, directions for future research are outlined.

AB - This paper seeks to explore the relationship between the strategies of the design group and that of the corporation as a whole. In doing so, consistent definitions of design and design strategy are established. The current literature is then surveyed to determine the state of the research on the topic. Several propositions are then offered regarding the relationships between certain aspects of design strategy and three well-known generic strategies. Finally, directions for future research are outlined.

UR - http://www.scopus.com/inward/record.url?scp=0030420784&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0030420784&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:0030420784

VL - 11

SP - 477

EP - 492

JO - International Journal of Materials and Product Technology

JF - International Journal of Materials and Product Technology

SN - 0268-1900

IS - 5-6

ER -