The Relationship Between Sociodemographic Variables, Benefits Sought and Subsequent Vacation Behavior: A Case Study

Richard J. Gitelson, Deborah Lee Kerstetter

Research output: Contribution to journalArticle

129 Scopus citations

Abstract

This article reports an empirical test of the relationship between sociodemographic variables, benefits sought and subsequent vacation behavior. Thedatawereobtainedusing a questionnaire administered to consumers who requested the 1984 North Carolina Travel Information Packet. The results of the study supported two notions: that a relationship does exist between some sociodemographic variables and the benefits vacation travelers seek and that the benefits sought are in turn related to certain travel behaviors. The findings can be used in developing various segmentation strategies.

Original languageEnglish (US)
Pages (from-to)24-29
Number of pages6
JournalJournal of Travel Research
Volume28
Issue number3
DOIs
StatePublished - Jan 1 1990

All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management

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