The relationship between Web site design and organizational responsiveness to stakeholders

Michael L. Kent, Maureen Taylor, William J. White

Research output: Contribution to journalArticlepeer-review

260 Scopus citations

Abstract

The Internet and World Wide Web are emerging as important public relations tools for both profit and non-profit organizations. Little evidence exists, however, about the extent to which new technologies help organizations build relationships with publics. This article examines the relationship between Web site design and organizational responsiveness to stakeholder information needs. Two organizational types with differing levels of resource dependency (general environmental activist and watchdog groups) are examined. Our analysis assesses each organizational type's general dialogic capacity as well as the responsiveness of the organizations to requests for information.

Original languageEnglish (US)
Pages (from-to)63-77
Number of pages15
JournalPublic Relations Review
Volume29
Issue number1
DOIs
StatePublished - Mar 2003

All Science Journal Classification (ASJC) codes

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing

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