The relationship between Web site design and organizational responsiveness to stakeholders

Michael L. Kent, Maureen Taylor, William Joseph White

Research output: Contribution to journalArticle

226 Citations (Scopus)

Abstract

The Internet and World Wide Web are emerging as important public relations tools for both profit and non-profit organizations. Little evidence exists, however, about the extent to which new technologies help organizations build relationships with publics. This article examines the relationship between Web site design and organizational responsiveness to stakeholder information needs. Two organizational types with differing levels of resource dependency (general environmental activist and watchdog groups) are examined. Our analysis assesses each organizational type's general dialogic capacity as well as the responsiveness of the organizations to requests for information.

Original languageEnglish (US)
Pages (from-to)63-77
Number of pages15
JournalPublic Relations Review
Volume29
Issue number1
DOIs
StatePublished - Jan 1 2003

Fingerprint

Websites
stakeholder
Internet
non-profit-organization
Public relations
new technology
profit
World Wide Web
Profitability
resources
evidence
Group
Stakeholders
Web site design
Responsiveness
Nonprofit organization
Information needs
Profit
Resource dependency

All Science Journal Classification (ASJC) codes

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing

Cite this

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The relationship between Web site design and organizational responsiveness to stakeholders. / Kent, Michael L.; Taylor, Maureen; White, William Joseph.

In: Public Relations Review, Vol. 29, No. 1, 01.01.2003, p. 63-77.

Research output: Contribution to journalArticle

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