The Rise of Modern Sport in Fin de Siècle São Paulo

Reading Elite and Bourgeois Sensibilities, the Popular Press, and the Creation of Cultural Capital

Edivaldo Góis, Soraya Lódola, Mark Dyreson

Research output: Contribution to journalArticle

Abstract

In the period between 1890 and 1910, British sport flourished in a rapidly modernizing Brazilian city. São Paulo boomed as a coffee export centre for the global market, growing into the second largest metropolis in Brazil. New businesses and industries developed and thousands of immigrants from around the world migrated to the expanding South American city. Along with the flow of new residents came new ideas, new attitudes, and new lifestyles. British sporting customs particularly attracted the attention of São Paulos wealthy elites and expanding middle classes who saw in these habits the potential to advertize their commitment to modern ideals of civilization and order. The new British-style sporting clubs that sprang up in São Paulo conferred the cultural capital that the leadership castes needed to gain and maintain their hegemony in the citys rapidly changing social landscape. São Paulos press circulated these new sensibilities and revealed that the citys sporting enthusiasts both reproduced Westernized norms and re-signified athletic sensibilities to fit Brazilian social patterns.

Original languageEnglish (US)
Pages (from-to)1661-1677
Number of pages17
JournalInternational Journal of the History of Sport
Volume32
Issue number14
DOIs
StatePublished - Sep 22 2015

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popular press
cultural capital
clubs
caste
metropolis
hegemony
civilization
middle class
habits
Sports
elite
Brazil
immigrant
commitment
leadership
resident
industry
market
Sensibility
Elites

All Science Journal Classification (ASJC) codes

  • History
  • Social Sciences (miscellaneous)

Cite this

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abstract = "In the period between 1890 and 1910, British sport flourished in a rapidly modernizing Brazilian city. S{\~a}o Paulo boomed as a coffee export centre for the global market, growing into the second largest metropolis in Brazil. New businesses and industries developed and thousands of immigrants from around the world migrated to the expanding South American city. Along with the flow of new residents came new ideas, new attitudes, and new lifestyles. British sporting customs particularly attracted the attention of S{\~a}o Paulos wealthy elites and expanding middle classes who saw in these habits the potential to advertize their commitment to modern ideals of civilization and order. The new British-style sporting clubs that sprang up in S{\~a}o Paulo conferred the cultural capital that the leadership castes needed to gain and maintain their hegemony in the citys rapidly changing social landscape. S{\~a}o Paulos press circulated these new sensibilities and revealed that the citys sporting enthusiasts both reproduced Westernized norms and re-signified athletic sensibilities to fit Brazilian social patterns.",
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