The role of brand affiliation in hotel market value

Research output: Contribution to journalArticle

64 Citations (Scopus)

Abstract

The notion that a hotel's brand contributes significantly to the property's market value is supported by an analysis of nearly eleven hundred hotel transactions over the past fifteen years. The analysis found that brands added value beyond the usual contributors to a property's value, such as net operating income and revenue per available room. The effects of branding were most noticeable in midmarket and upscale hotels. Based on per-room sales statistics, certain brands added significantly more value to their franchisees' properties than others.

Original languageEnglish (US)
Pages (from-to)210-223
Number of pages14
JournalCornell Hotel and Restaurant Administration Quarterly
Volume47
Issue number3
DOIs
StatePublished - Aug 1 2006

Fingerprint

property market
market
income
analysis
Hotels
Market value
statistics
effect
Statistics
Property values
Income
Added value
Branding
Property market
Franchisee
Revenue

All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management

Cite this

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The role of brand affiliation in hotel market value. / O'Neill, John W.; Xiao, Qu.

In: Cornell Hotel and Restaurant Administration Quarterly, Vol. 47, No. 3, 01.08.2006, p. 210-223.

Research output: Contribution to journalArticle

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