The Role of issue-framing functions in affecting beliefs and opinions about a sociopolitical issue

Research output: Contribution to journalArticle

16 Citations (Scopus)

Abstract

Extant communication and social movement theory suggests that sociopolitical actors can frame issues effectively via the realization of four functions: defining an issue as a problem, blaming a cause, suggesting solutions, and invoking a moral appeal. Though these functions are theorized to be necessary at the societal level, no prior research has tested directly the efficacy of these functions, when included in communicative messages, in affecting individuals' interpretations about a sociopolitical issue. The experiment described in this article indicated that the “blame” function was particularly influential when included in a strategic message from a pro-environmental social movement organization (SMO). Also, while there was a modest, though statistically insignificant, indication that the inclusion of all functions within a message could be beneficial, the inclusion of specific functions without others elicited a boomerang effect in which respondents actually demonstrated significantly lower alignment with the SMO's position.

Original languageEnglish (US)
Pages (from-to)247-265
Number of pages19
JournalCommunication Quarterly
Volume55
Issue number2
DOIs
StatePublished - Jan 1 2007

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social movement
inclusion
indication
appeal
organization
interpretation
cause
communication
Communication
experiment
Experiments

All Science Journal Classification (ASJC) codes

  • Communication

Cite this

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abstract = "Extant communication and social movement theory suggests that sociopolitical actors can frame issues effectively via the realization of four functions: defining an issue as a problem, blaming a cause, suggesting solutions, and invoking a moral appeal. Though these functions are theorized to be necessary at the societal level, no prior research has tested directly the efficacy of these functions, when included in communicative messages, in affecting individuals' interpretations about a sociopolitical issue. The experiment described in this article indicated that the “blame” function was particularly influential when included in a strategic message from a pro-environmental social movement organization (SMO). Also, while there was a modest, though statistically insignificant, indication that the inclusion of all functions within a message could be beneficial, the inclusion of specific functions without others elicited a boomerang effect in which respondents actually demonstrated significantly lower alignment with the SMO's position.",
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The Role of issue-framing functions in affecting beliefs and opinions about a sociopolitical issue. / Dardis, Francis Erin.

In: Communication Quarterly, Vol. 55, No. 2, 01.01.2007, p. 247-265.

Research output: Contribution to journalArticle

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