The role of sustainable environment attributes in luxury product perceptions: Evidence from an emerging market

Hatice Dogan-Sudas, Ali Kara, Serap Cabuk

Research output: Contribution to journalArticle

1 Scopus citations

Abstract

The social responsibility aspect of the luxury product concept has recently started to receive more attention from researchers and practitioners. However, the luxury product perceptions measurement in the literature often does not incorporate the sustainable environment friendly dimensions of the luxury goods consumption. Therefore in this study, we attempt to investigate the role of sustainable environment benefits in consumers’ value perceptions of the luxury products. Data for the study was collected from n = 218 female consumers who were shopping in high-end luxury apparel retailers located in exclusive shopping centers in Turkey. Study results show four dimensions (exclusiveness, normative beliefs, self-directed pleasure, and social/prestige) of luxury goods perceptions of female Turkish consumers. Practical and research implications of the study findings are presented.

Original languageEnglish (US)
Pages (from-to)3-20
Number of pages18
JournalJournal of Transnational Management
Volume24
Issue number1
DOIs
StatePublished - Jan 2 2019

All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Development
  • Management, Monitoring, Policy and Law

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