The technical communicator as corporate spokesperson: A public relations primer

Rodney L. Troester, Terrence L. Warburton

Research output: Contribution to specialist publicationArticle

2 Citations (Scopus)

Abstract

A survey of CEOs, corporate spokespersons, and media representatives suggests that the evolving roles and responsibilities of corporate spokespersons may result in greater opportunities for technical communicators in corporate public relations. However, these opportunities require communication principles and skills that have not traditionally played a strong role in technical communication education. This essay discusses these requisite considerations so they can be more explicitly addressed in the contemporary technical communication curriculum.

Original languageEnglish (US)
Pages241-256
Number of pages16
Volume31
No3
Specialist publicationJournal of Technical Writing and Communication
DOIs
StatePublished - Dec 1 2001

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Public relations
communicator
communication
Communication
Curricula
Education
curriculum
responsibility
education

All Science Journal Classification (ASJC) codes

  • Communication
  • Education

Cite this

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The technical communicator as corporate spokesperson : A public relations primer. / Troester, Rodney L.; Warburton, Terrence L.

In: Journal of Technical Writing and Communication, Vol. 31, No. 3, 01.12.2001, p. 241-256.

Research output: Contribution to specialist publicationArticle

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