The University Worksite Organ Donation Project: A comparison of two types of worksite campaigns on the willingness to donate

Susan E. Morgan, Michael T. Stephenson, Walid Afifi, Tyler R. Harrison, Shawn D. Long, Lisa Volk Chewning

Research output: Contribution to journalArticle

10 Scopus citations

Abstract

To test the impact of different campaign strategies, a year-long campaign was conducted to promote organ donation among university faculty, staff, and students. Two universities were assigned to each of three conditions: a media-only campaign, a mass media-plus-interpersonal outreach condition, and a control condition. Universities were counter-balanced by geographic region and diversity of population. Changes from pretest to post-test on the key-dependent measures, including signing a donor card and discussing donation with family members, were significantly greater in the media-plus-interpersonal condition than either the mass media only or control conditions. Implications for the creation of campaigns to promote other health behaviors are examined.

Original languageEnglish (US)
Pages (from-to)600-605
Number of pages6
JournalClinical Transplantation
Volume25
Issue number4
DOIs
StatePublished - Jul 1 2011

All Science Journal Classification (ASJC) codes

  • Transplantation

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