The use of iPocket coach in business education

Tulay Girard, Rachel C. Litzinger, Mark M. Lennon

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Purpose – The purpose of this paper is to present a review of an iPad application called iPocket Coach that can be used with a mobile device in business education. Design/methodology/approach – This paper discusses the educational benefits of this application for classroom use and develops a pedagogical exercise by which students can build interpersonal skills. Findings – The iPocket Coach can not only be used to develop skills but learn about common management issues involving conflict resolutions, personal development, providing constructive feedback, interviewing, performance evaluations, promotions, rewards, and terminations. Originality/value – The exercise developed can be used in a consumer behavior or sales management course that teaches students how to handle difficult customers.

Original languageEnglish (US)
Pages (from-to)252-260
Number of pages9
JournalJournal of Applied Research in Higher Education
Volume5
Issue number2
DOIs
StatePublished - Sep 23 2013

Fingerprint

business education
coach
consumption behavior
conflict resolution
management
sales
reward
customer
promotion
student
classroom
methodology
evaluation
performance
Values

All Science Journal Classification (ASJC) codes

  • Education

Cite this

Girard, Tulay ; Litzinger, Rachel C. ; Lennon, Mark M. / The use of iPocket coach in business education. In: Journal of Applied Research in Higher Education. 2013 ; Vol. 5, No. 2. pp. 252-260.
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The use of iPocket coach in business education. / Girard, Tulay; Litzinger, Rachel C.; Lennon, Mark M.

In: Journal of Applied Research in Higher Education, Vol. 5, No. 2, 23.09.2013, p. 252-260.

Research output: Contribution to journalArticle

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