The value of beauty for organizations

Vera Ivanaj, Paul Shrivastava, Silvester Ivanaj

Research output: Contribution to journalArticlepeer-review

2 Scopus citations


Despite an increasing body of scientific evidence accumulated over the last 25 years, organizational design thinking has almost c1ompletely ignored the role of beauty on organizational life and performance. Based on a literature review in the fields of organizational aesthetics and management, this article explores ways in which beauty can create value for organizations. It develops an integrative approach, both rational and aesthetic, that helps better understand the contribution of beauty to organizational efficiency and performance. The analysis shows that beauty in organizations can contribute through different organizational elements: resources, outcomes, processes, organization and environment. It also gives some guidelines on how to measure and integrate it into organizations through the concept of ROIB (Return on Investment in Beauty). Finally, the article concludes with some business implications and suggestions for future research.

Original languageEnglish (US)
Pages (from-to)864-877
Number of pages14
JournalJournal of Cleaner Production
StatePublished - Jul 10 2018

All Science Journal Classification (ASJC) codes

  • Renewable Energy, Sustainability and the Environment
  • Building and Construction
  • Environmental Science(all)
  • Strategy and Management
  • Industrial and Manufacturing Engineering


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