Theoretical models of social media, marketing implications, and future research directions

Bing Pan, John C. Crotts

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Social Media in Travel, Tourism and Hospitality
Subtitle of host publication	Theory, Practice and Cases
Publisher	Taylor and Francis
Pages	73-85
Number of pages	13
ISBN (Electronic)	9781315609515
ISBN (Print)	9781409420910
State	Published - Apr 1 2016

Pan, B., & Crotts, J. C. (2016). Theoretical models of social media, marketing implications, and future research directions. In Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases (pp. 73-85). Taylor and Francis.

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