Theoretical models of social media, marketing implications, and future research directions

Bing Pan, John C. Crotts

Research output: Chapter in Book/Report/Conference proceeding › Chapter

36 Citations (SciVal)

Original language	English (US)
Title of host publication	Social Media in Travel, Tourism and Hospitality
Subtitle of host publication	Theory, Practice and Cases
Publisher	Taylor and Francis
Pages	73-85
Number of pages	13
ISBN (Electronic)	9781315609515
ISBN (Print)	9781409420910
State	Published - Apr 1 2016

All Science Journal Classification (ASJC) codes

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title = "Theoretical models of social media, marketing implications, and future research directions",

author = "Bing Pan and Crotts, {John C.}",

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