Theoretical models of social media, marketing implications, and future research directions

Bing Pan, John C. Crotts

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationSocial Media in Travel, Tourism and Hospitality
Subtitle of host publicationTheory, Practice and Cases
PublisherTaylor and Francis
Pages73-85
Number of pages13
ISBN (Electronic)9781315609515
ISBN (Print)9781409420910
StatePublished - Apr 1 2016

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Pan, B., & Crotts, J. C. (2016). Theoretical models of social media, marketing implications, and future research directions. In Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases (pp. 73-85). Taylor and Francis.