TY - JOUR
T1 - Thinking, drinking, and driving
T2 - Application of the theory of reasoned action to DWI prevention
AU - Gastil, John
PY - 2000/11
Y1 - 2000/11
N2 - This study drew upon the theory of reasoned action (TRA) to predict the intention to drive while intoxicated (DWI). Four hypotheses were tested using telephone survey data from a random sample of 1,259 adult residents of Bernalillo County, New Mexico. Results showed the TRA to be predictive across a diversity of social groups. Contrary to hypotheses, subjective norms were a more powerful predictor than attitudes, and the perceived severity of DWI penalties was positively correlated with DWI intention, a paradoxical result that was explained with reference to the social environment of likely DWI offenders. The results suggest that anti-DWI public-information campaigns should stress the importance of informal social influence against drunk driving, rather than merely the legal penalties for drinking and driving.
AB - This study drew upon the theory of reasoned action (TRA) to predict the intention to drive while intoxicated (DWI). Four hypotheses were tested using telephone survey data from a random sample of 1,259 adult residents of Bernalillo County, New Mexico. Results showed the TRA to be predictive across a diversity of social groups. Contrary to hypotheses, subjective norms were a more powerful predictor than attitudes, and the perceived severity of DWI penalties was positively correlated with DWI intention, a paradoxical result that was explained with reference to the social environment of likely DWI offenders. The results suggest that anti-DWI public-information campaigns should stress the importance of informal social influence against drunk driving, rather than merely the legal penalties for drinking and driving.
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U2 - 10.1111/j.1559-1816.2000.tb02433.x
DO - 10.1111/j.1559-1816.2000.tb02433.x
M3 - Article
AN - SCOPUS:0034562125
VL - 30
SP - 2217
EP - 2232
JO - Journal of Applied Social Psychology
JF - Journal of Applied Social Psychology
SN - 0021-9029
IS - 11
ER -