This is Your Brain at 100%

Movies and old-fashioned marketing help to perpetuate a brain myth held by many

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Abstract

“The average person uses 10% of their brain capacity. Imagine what she could do with 100%.” So says a poster for Lucy, the 2014 action thriller starring Scarlett Johansson. I must admit that sounds intriguing. It also sounds very familiar.
Original languageEnglish (US)
Pages (from-to)1-3
JournalPsychology Today
StatePublished - Dec 2015

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title = "This is Your Brain at 100{\%}: Movies and old-fashioned marketing help to perpetuate a brain myth held by many",
abstract = "“The average person uses 10{\%} of their brain capacity. Imagine what she could do with 100{\%}.” So says a poster for Lucy, the 2014 action thriller starring Scarlett Johansson. I must admit that sounds intriguing. It also sounds very familiar.",
author = "Kevin Bennett",
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