Three perspectives of the mediaorganisation relationship: Media personnel, corporate spokespersons and CEOs look at the role of the corporate spokesperson

Terrence L. Warburton, Rod Troester

Research output: Contribution to journalReview article

2 Scopus citations

Abstract

While the importance of the corporate spokesperson in the mediaorganisation relationship is consistently recognised in the literature, little is known in terms of the actual practices and perceptions of the various parties involved. Based on a survey of media personnel, corporate spokesperson and CEOs, this paper identifies the respective perceptions and discusses their implications.

Original languageEnglish (US)
Pages (from-to)335-349
Number of pages15
JournalJournal of Communication Management
Volume1
Issue number4
DOIs
StatePublished - Feb 1 1997

All Science Journal Classification (ASJC) codes

  • Communication
  • Strategy and Management

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