TY - JOUR
T1 - Ties, Likes, and Tweets
T2 - Using Strong and Weak Ties to Explain Differences in Protest Participation Across Facebook and Twitter Use
AU - Valenzuela, Sebastián
AU - Correa, Teresa
AU - Gil de Zúñiga, Homero
N1 - Funding Information:
The first author received funding from Chile’s National Commission for Scientific and Technological Research (CONICYT) through grants CIGIDEN/Fondap/15110017 and Fondecyt Iniciación/11140897. The second author received funding from CONICYT grants Fondecyt Regular/1140061 and Fondecyt Regular/1170324.
Funding Information:
The first author received funding from Chile?s National Commission for Scientific and Technological Research (CONICYT) through grants CIGIDEN/Fondap/15110017 and Fondecyt Iniciaci?n/11140897. The second author received funding from CONICYT grants Fondecyt Regular/1140061 and Fondecyt Regular/1170324. The first author received funding from Chile?s National Commission for Scientific and Technological Research (CONICYT) through grants CIGIDEN/Fondap/15110017 and Fondecyt Iniciaci?n/11140897. The second author received funding from CONICYT grants Fondecyt Regular/1140061 and Fondecyt Regular/1170324.
Publisher Copyright:
Copyright © Taylor & Francis Group, LLC.
PY - 2018/1/2
Y1 - 2018/1/2
N2 - Based on the theoretical concepts of social networks and technology affordances, this article argues that different social media platforms influence political participation through unique, yet complementary, routes. More specifically, it proposes that Facebook and Twitter are conducive to protest behavior through two distinct mechanisms: whereas the influence of Facebook use is more effective through communication with strong-tie networks, the impact of Twitter use is more effective through communication with weak-tie networks. To test these expectations, we analyze data from a cross-sectional, face-to-face survey on a representative sample of Chilean youths conducted in 2014. Findings in the study lend empirical support for these hypotheses. Consequently, while different social media (in this case, Facebook and Twitter) are similar in their participatory effects, the paths through which this influence occurs are distinct, a finding that highlights the importance of studying political behavior across different media platforms.
AB - Based on the theoretical concepts of social networks and technology affordances, this article argues that different social media platforms influence political participation through unique, yet complementary, routes. More specifically, it proposes that Facebook and Twitter are conducive to protest behavior through two distinct mechanisms: whereas the influence of Facebook use is more effective through communication with strong-tie networks, the impact of Twitter use is more effective through communication with weak-tie networks. To test these expectations, we analyze data from a cross-sectional, face-to-face survey on a representative sample of Chilean youths conducted in 2014. Findings in the study lend empirical support for these hypotheses. Consequently, while different social media (in this case, Facebook and Twitter) are similar in their participatory effects, the paths through which this influence occurs are distinct, a finding that highlights the importance of studying political behavior across different media platforms.
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U2 - 10.1080/10584609.2017.1334726
DO - 10.1080/10584609.2017.1334726
M3 - Article
AN - SCOPUS:85026858550
VL - 35
SP - 117
EP - 134
JO - Political Communication
JF - Political Communication
SN - 1058-4609
IS - 1
ER -