To adopt or not to adopt - that is the question

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations


The area of adoption and diffusion has had a strong pro-innovation bias (Brancheau and Wetherbe 1990; Parthasarathy and Bhattacherjee 1998; Ram 1987; Venkatesh and Brown 2001). This bias has resulted in somewhat of a neglect of the area of non-adoption. Existing theories including TAM (Davis 1989) and the innovation diffusion theory (Rogers 1983) provide critical insights into technology usage. However, the factors that facilitate technology adoption are not necessarily the same as those affecting non-adoption. This paper examines the non-adoption phenomenon and presents the case that the category of non-adopts refers to a complex subset of individuals. Characterizing resistance as either active or passive provides a framework for further analysis into the non-adoption phenomenon. Ultimately, the issue of non-adoption is just as critical as that of adoption.

Original languageEnglish (US)
Title of host publicationAssociation for Information Systems - 11th Americas Conference on Information Systems, AMCIS 2005: A Conference on a Human Scale
Number of pages6
StatePublished - 2005
Event11th Americas Conference on Information Systems, AMCIS 2005 - Omaha, NE, United States
Duration: Aug 11 2005Aug 15 2005


Other11th Americas Conference on Information Systems, AMCIS 2005
Country/TerritoryUnited States
CityOmaha, NE

All Science Journal Classification (ASJC) codes

  • Computer Science Applications
  • Computer Networks and Communications
  • Information Systems
  • Library and Information Sciences


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