This article investigates the sequential nature of supermarkets' decisions regarding irradiated ground beef using data collected from two separate supermarket surveys. We identify four mutually exclusive groups of supermarkets: those that adopted irradiated ground beef early and subsequently either continued or ceased offering the product-Early Adopters or Droppers, and those that at first chose not to adopt and subsequently either added or continued not offering the product-Adders or Never Adopters. We find that one set of store-level factors plays an important role in separating Early Adopters from Droppers, while a separate set of factors is important in separating Adders from Never Adopters.
All Science Journal Classification (ASJC) codes
- Food Science
- Business and International Management