Researchers often assume that neutral affect is a relatively affectless state, in that it is low in intensity and requires little, if any, cognitive resources to be maintained. In contrast to these assumptions, we examined the hypothesis that reducing one’s cognitive resources would lessen neutral affective experiences. Respondents (1) viewed negative, neutral, or positive photos, (2) completed a task that was or was not cognitively demanding, and (3) rated their negative, neutral, and positive feelings. As predicted, reducing people’s cognitive resources lessened their neutral affect after viewing neutral stimuli, lessened their negative affect after viewing negative stimuli, but did not affect their positive affect after viewing positive stimuli. Contrasting prior assumptions regarding neutral affect, these findings suggest that neutral states possess felt intensity and require cognitive resources to be maintained.
All Science Journal Classification (ASJC) codes
- Social Psychology
- Experimental and Cognitive Psychology