Tools and methods for measuring implicit consumer cognition

Ruth Pogacar, Thomas P. Carpenter, Chad E. Shenk, Michal Kouril

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationHandbook of Research Methods in Consumer Psychology
PublisherTaylor and Francis Inc.
Pages160-181
Number of pages22
ISBN (Electronic)9781351137706
ISBN (Print)9780815352983
DOIs
StatePublished - Apr 15 2019

All Science Journal Classification (ASJC) codes

  • Psychology(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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