Tools and methods for measuring implicit consumer cognition

Ruth Pogacar, Thomas P. Carpenter, Chad Edward Shenk, Michal Kouril

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationHandbook of Research Methods in Consumer Psychology
PublisherTaylor and Francis Inc.
Pages160-181
Number of pages22
ISBN (Electronic)9781351137706
ISBN (Print)9780815352983
DOIs
StatePublished - Apr 15 2019

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Cognition

All Science Journal Classification (ASJC) codes

  • Psychology(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Pogacar, R., Carpenter, T. P., Shenk, C. E., & Kouril, M. (2019). Tools and methods for measuring implicit consumer cognition. In Handbook of Research Methods in Consumer Psychology (pp. 160-181). Taylor and Francis Inc.. https://doi.org/10.4324/9781351137713
Pogacar, Ruth ; Carpenter, Thomas P. ; Shenk, Chad Edward ; Kouril, Michal. / Tools and methods for measuring implicit consumer cognition. Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., 2019. pp. 160-181
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Pogacar, R, Carpenter, TP, Shenk, CE & Kouril, M 2019, Tools and methods for measuring implicit consumer cognition. in Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., pp. 160-181. https://doi.org/10.4324/9781351137713

Tools and methods for measuring implicit consumer cognition. / Pogacar, Ruth; Carpenter, Thomas P.; Shenk, Chad Edward; Kouril, Michal.

Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., 2019. p. 160-181.

Research output: Chapter in Book/Report/Conference proceedingChapter

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Pogacar R, Carpenter TP, Shenk CE, Kouril M. Tools and methods for measuring implicit consumer cognition. In Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc. 2019. p. 160-181 https://doi.org/10.4324/9781351137713