Tools and methods for measuring implicit consumer cognition

Ruth Pogacar, Thomas P. Carpenter, Chad E. Shenk, Michal Kouril

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationHandbook of Research Methods in Consumer Psychology
PublisherTaylor and Francis Inc.
Pages160-181
Number of pages22
ISBN (Electronic)9781351137706
ISBN (Print)9780815352983
DOIs
StatePublished - Apr 15 2019

All Science Journal Classification (ASJC) codes

  • Psychology(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Pogacar, R., Carpenter, T. P., Shenk, C. E., & Kouril, M. (2019). Tools and methods for measuring implicit consumer cognition. In Handbook of Research Methods in Consumer Psychology (pp. 160-181). Taylor and Francis Inc.. https://doi.org/10.4324/9781351137713