Trackmeornot: Enabling flexible control on web tracking

Wei Meng, Byoungyoung Lee, Xinyu Xing, Wenke Lee

Research output: Chapter in Book/Report/Conference proceedingConference contribution

9 Scopus citations

Abstract

Recent advance in web tracking technologies has raised many privacy concerns. To combat users' fear of privacy invasion, online vendors have taken measures such as being more transparent with users about their data use and providing options for users to manage their online activities. Such efforts gain users' trust in online vendors and improve their willingness to share their digital footprints. However, there are still a significant amount of users who actively limit involuntarily sharing of data because vendor provided management tools only restrict the use of collected data and users worry vendors do not have enough measures in place to protect their privacy sensitive information. In this paper, we propose TrackMeOrNot, a new anti-Tracking mechanism. It allows users to selectively share their online footprints with vendors. With TrackMeOrNot, users are no longer concerned with privacy. Using it, users can specify their privacy sensitive activities and selectively disclose their activities to vendors based on their specified privacy demands. We implemented TrackMeOrNot on Chromium browser and systematically evaluated its performance using a large set of test cases. We show that TrackMeOrNot can efficiently and effectively shield privacy sensitive browsing activities.

Original languageEnglish (US)
Title of host publication25th International World Wide Web Conference, WWW 2016
PublisherInternational World Wide Web Conferences Steering Committee
Pages99-109
Number of pages11
ISBN (Electronic)9781450341431
DOIs
StatePublished - Jan 1 2016
Event25th International World Wide Web Conference, WWW 2016 - Montreal, Canada
Duration: Apr 11 2016Apr 15 2016

Publication series

Name25th International World Wide Web Conference, WWW 2016

Other

Other25th International World Wide Web Conference, WWW 2016
CountryCanada
CityMontreal
Period4/11/164/15/16

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Software

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  • Cite this

    Meng, W., Lee, B., Xing, X., & Lee, W. (2016). Trackmeornot: Enabling flexible control on web tracking. In 25th International World Wide Web Conference, WWW 2016 (pp. 99-109). (25th International World Wide Web Conference, WWW 2016). International World Wide Web Conferences Steering Committee. https://doi.org/10.1145/2872427.2883034