Trade shows in the business marketing communications mix

Srinath Gopalakrishna, Gary L. Lilien

Research output: Chapter in Book/Report/Conference proceedingChapter

8 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Business-to-Business Marketing
PublisherEdward Elgar Publishing Ltd.
Pages226-245
Number of pages20
ISBN (Print)9781849801423
DOIs
StatePublished - Jan 1 2012

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

Cite this

Gopalakrishna, S., & Lilien, G. L. (2012). Trade shows in the business marketing communications mix. In Handbook of Business-to-Business Marketing (pp. 226-245). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781781002445.00022