Travel distance: A tool for nature-based tourism market segmentation

Gyan P. Nyaupane, Alan R. Graefe

Research output: Contribution to journalArticle

15 Scopus citations

Abstract

The purpose of this study was to determine if there are distinct socio-demographic and behavioral characteristics among nature-based visitors based on distance traveled. The study used two concepts - "gravity" and "inertia" - to explain the effect of distance on travel behavior. The results based on a sample of 642 visitors to the Gifford Pinchot National Forest, USA showed that more distant visitors participated more in viewing activities; were more likely to be first time and day visitors; did less camping; spent more money on activities, private lodging, and transportation; visited the destination less frequently; spent longer periods away from home; and had less place attachment than those traveling shorter distances. The implications of distance-based market segmentation are discussed.

Original languageEnglish (US)
Pages (from-to)355-366
Number of pages12
JournalJournal of Travel and Tourism Marketing
Volume25
Issue number3-4
DOIs
StatePublished - Dec 1 2008

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All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management
  • Marketing

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