TY - JOUR
T1 - Trust in Online Search Results During Uncertain Times
AU - Peterson, Ashley M.
AU - High, Andrew C.
AU - Maragh-Lloyd, Raven
AU - Stoldt, Ryan
AU - Ekdale, Brian
N1 - Funding Information:
The research was supported by the Obermann Center for Advanced Studies at the University of Iowa and the Minerva Research Initiative (award number FA9550-20-1-0346).
Publisher Copyright:
© 2022 Broadcast Education Association.
PY - 2022
Y1 - 2022
N2 - Drawing from the layer model of trust, this study examines what factors influence the perceived quality of search results. Participants (N = 256) conducted searches about current events and evaluated the quality of the results they received along with their trust in technology and attitudes toward the search topic. Consistent with the layer model of trust, people’s propensity to trust technology corresponded with greater perceptions of search quality, though the effect through people’s belief in Google’s search algorithm was stronger. Overall, increasingly specific assessments of layers of technology help explain why people evaluate search results to vary in quality.
AB - Drawing from the layer model of trust, this study examines what factors influence the perceived quality of search results. Participants (N = 256) conducted searches about current events and evaluated the quality of the results they received along with their trust in technology and attitudes toward the search topic. Consistent with the layer model of trust, people’s propensity to trust technology corresponded with greater perceptions of search quality, though the effect through people’s belief in Google’s search algorithm was stronger. Overall, increasingly specific assessments of layers of technology help explain why people evaluate search results to vary in quality.
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U2 - 10.1080/08838151.2022.2141242
DO - 10.1080/08838151.2022.2141242
M3 - Article
AN - SCOPUS:85141575115
SN - 0883-8151
VL - 66
SP - 751
EP - 771
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 5
ER -